We created this handy calculator to help you decide if it's more cost effective to cover events in-house or with us! Scroll down to try it out and see more helpful tips.
First we will talk about the person or people staffing your events! Maybe you have reps spread out throughout the state, but more likely your reps will spend a lot of time commuting. Hourly employees must be paid for their time, as well as their mileage.
Next are the commonly forgotten costs, including the manager or managers you have handling hiring, training coordinating your brand reps, scheduling, ordering your swag or distributing materials.
This equation does not account for opportunity costs of having sales people off sales and on demos, or the capacity of your management.